A CRM can help fuel your business growth and it’s no wonder why businesses of all size are turning to them to help achieve greater levels of success.
What is a CRM?
A CRM is a tool that helps keep customer’s contact details up to date, track interactions they have with your business, and help manage their accounts. It’s designed to help you, improve your customer relationships, and in turn, customer lifetime value.
Due to the advancements in technology and competitive markets, CRMs have matured into a complex, multi-tiered support system. From providing real-time updates to centralizing customer data, a CRM can offer countless features to help businesses retain customers and optimise business processes.
With numerous options available, it can be daunting for businesses to choose the right solution. To help you with this pressing issue, we have put together our 5 tips to choosing the best CRM for your business.
When choosing a CRM, it’s important to understand what problem you are trying to solve. Put the following goals in order of importance to your business to determine which CRM tool will be the most effective:
- Track Leads and Lead Activity
- Track Opportunities and Closing Rates
- Track Customer Base
- Generate Customised Reports
- Organise Business Operations
- Offer Connectivity Between Teams
- Manage Relationships
- Increase Profitability
- Increase Productivity
- Desktop and Mobile Access
- Integration with 3rd Party Applications
Implementation is a key consideration for all businesses. When changing or introducing software, you can expect a period of implementation. This time normally consists of an outside consultant or staff person who is rolling out the implementation, staff training and user testing for system bugs and issues with daily business processes.
Customisation & Compatibility
CRM systems are created with a range of business processes in mind and hence can scale with your business in size. With the majority of major CRM solutions on the market now cloud-based; integrations with third-party systems via an API are a common feature. Customisations and integrations will require a developer to configure as there is complex programming involved.
While compatibility with multiple systems is becoming more common through the use of APIs, you still need to check to ensure that the CRM system you choose can interface with other applications you already have in place.
Mobility should be a key consideration when choosing a CRM for your business. Locally hosted CRMs can have restrictions for mobility so a cloud based solution may be the best choice for anyone who needs to access the CRM outside of the office, whether that’s on a laptop, tablet or smartphone device.
Where certain CRM’s stand out from the rest is through reporting capabilities.
10 CRM’s to Investigate
There are over 100+ CRMs currently available on the market. Below are our top 10 CRM choices.